This person has a strategic thinking mindset with creative problem solving abilities, refined project and team management skills and an understanding of the varied aspects of integrated marketing, including research, strategic planning and implementation. Familiarity with new communications tools, especially in the digital and social media realm, is essential.
Responsibilities:
- Develop media relations action plans, including goals and objectives, media targets, story angles and outreach approaches, in collaboration with and support from senior media relations experts
- Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
- Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
- Support senior teams in developing strategic messaging for clients and creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
- Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals
- Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
- Participate in office-wide initiatives, seminars and meetings to further professional learning and development
- Actively participate in agency development and assist with new business
Basic Qualifications:
- Qualified candidates will have 2+ years of previous experience, a BA or BS degree in communications or a related discipline, and offer an integrated skillset that combines media relations, influencer partnerships and digital expertise
- Strong media relations skills and relationships with national and regional contacts across platforms
- Excellent written and verbal communication skills, with the ability to effectively communicate with clients and internal team members across multiple levels and markets
- Ability to contribute to research, strategic planning, development and execution of integrated marketing and social media programs
- Strong understanding of overall social media landscape
- Exceptional judgment and ability to think critically when working with team members, clients and partners
- Extremely organized and detail-oriented
- Independent, motivated and driven to meet key deadlines
- Strong time management skills with the demonstrated ability to prioritize across complex projects
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